Wool’s many natural benefits and performance attributes in wool flooring are being highlighted to consumers as Shaun the Sheep becomes an ‘ambaaa-ssador’ to the Campaign for Wool and British Wool, marking the start of a special collaborative awareness campaign, drawing special attention to the plethora of wool’s natural performance benefits alongside the safety aspects of wool flooring, and wool’s inherent ability to repel stains and clean easily without the need for harsh chemicals.
Promoting his messages of ‘Shaun Loves Wool’ and ‘The Perfect Carpet for Ewe’, this world-renowned, loveable sheep brings together the core values of the character’s creators, Aardman and the studio’s Shaun the Sheep of ‘One Farm’ initiative.
We are proud to support the Shaun loves wool campaign, wool is... naturally sustainable, looks better for longer, easy to clean and the perfect choice for allergies.
Shaun the Sheep is known for his leadership qualities - the unofficial ‘leader of the flock’, a sheep ‘celebrity’, and a recognised character all around the world. Who better to champion the Campaign for Wool and advocate on behalf of everyone involved in the wool flooring industry, from sheep farmers to the carpet manufacturers? Shaun will help us with our ongoing quest to educate consumers about the importance of wool as a natural fibre, and the role it can play in terms of the health and wellbeing of our planet.
